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PR 101

Learn the basics of PR and how to earn free publicity and a loyal client base for your brand or business

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This 7 module comprehensive course is designed for new and existing business owners like you who would like to master the basics of public relations for their business. Many business owners, especially new ones, desperately need PR and publicity services but may not have the resources or bandwidth to invest in a professional who can help publicize their brand. This course offers the basics on how to get your brand to your core audience and to immediately get them talking about it and generating more cash flow for your business.

If you are one of the following and you currently do not have an effective PR strategy, this course is tailor made for you!

  • small and/or home-based business owner
  • solopreneur
  • self-employed professional
  • multi-passionate entrepreneur
  • freelancer
  • author
  • speaker
  • coach

In this course you will learn:

  • What PR is and why every business needs it
  • How to create a communications plan and develop stellar messages to reach and influence your target audiences
  • 5 Types of PR strategies you can use right away to propel your business forward
  • How to determine what types of PR strategies will work best for your business and brand
  • How to receive free publicity for your business or brand through earned media (including how to write a press release, make a pitch call and build a media list)
  • How to leverage social media as a PR Tool
  • How to build brand loyalty by developing genuine and meaningful relationships with your core audiences
  • How to talk about yourself without talking about yourself through testimonials

Most importantly, you will learn how to take your business to the next level by becoming a PR pro for your business and brand!

You will have access to on-demand video tutorials broken down into 7 modules that you can access on your own time and review at your own pace.

You also will receive bonus materials such as downloadable worksheets, template materials, case studies, interviews with PR pro contributors and additional tools and resources (based on the package you select) to help you along the way.

We even have a 30 day money-back guarantee if you don't believe you received value out of the course. You literally can NOT lose!

Additionally we offer a book, Teach Me PR 101, that accompanies the course. If you don't think you're ready to purchase the course, check out the book at www.masterprbasics.com. If you purchase the book (in either print or ebook format) and decide later you want to take the course, we'll send you a discount code for the cost of the book, as it is included in the course price. Just send your book receipt to [email protected]

PLEASE NOTE: If you are not currently enrolled in any of Teachable's platforms, you will need to first sign up for a Teachable account before you can enroll in my course. It is a two-step sign up process. You first register your own unique Teachable account, and then you enroll in the course. If you have any challenges with enrollment, please email us at [email protected].


Your Instructor


Leslie Green
Leslie Green

Leslie has implemented integrated communications and media relations campaigns that achieved the communications goals for organizations such as The Bill & Melinda Gates Foundation and the District of Columbia's Mayor's Film and Entertainment Office through the use of traditional and social media for the past 12 years. She is currently the founder and CEO of Golden Life Ventures, a communications consulting agency that combines exceptional creativity with customized communication strategies to help businesses and individuals get their brand to the masses. Leslie received a bachelor’s degree in English from the University of Virginia and a master’s degree in communication from Howard University.


Testimonials

"This woman really knows what it means to encapsulate a person's vision and really help them get their brand out there and promote it. She understands the value of public relations and promotions, particularly for an entrepreneur or small business owner like myself. I'm sure this program that she's rolling out and her mission to help people understand the importance of having a solid PR plan is priceless for you."

- Darieth Chisolm, Emmy Award-winning TV Host, Author, Speaker

"I'm pleased to recommend Leslie Green for any needs you may have in the area of public relations and corporate communications. I found Leslie's work ethic, point of view, passion and most of all her contact book to be an invaluable asset as we set about to conquer all of the challenges facing how we service the creative community in the (D.C.) area. For you small business owners, Leslie is going to be a bargain (with the course she's offering). While you may not have thought a lot about the value of PR, it is the deciding factor in a lot of businesses...and critical to positioning yourself in the general marketplace so your customers can understand what you stand for. Leslie can help you shepherd those waters and find a way to continue to be successful. I can't recommend her highly enough."

- Pierre Bagley, Film Director, Producer, Writer and former Director of the D.C. Film Office

"Leslie's launch of the Filmmaker of the Month initiative at the DC Office of Motion Picture & Television Development helped highlight the work and profile of dozens of local filmmakers who often struggle with receiving mainstream attention for their work. My brother Brandon and I were both fortunate to be recognized with this honor. The visibility and recognition of the award, and the relationship-building that has come through Filmmaker of the Month events, has made a major impact on our careers and has considerably strengthened the film community here in DC. Leslie has true talent, she is an incredible advocate for local artists and business owners, and has always been extremely supportive, professional, and lovely to work with. I recommend her highly, particularly for artists and small business owners who seek to gain more visibility and recognition for their work."

- Lance Kramer, Executive Director at Meridian Hill Pictures

"If you're a business owner or new publicist interested in learning how to do #PR (Public Relations) for your Business, #TeachMePR101 the book and course BY OUR CLIENT Leslie Green LITERALLY teaches EVERYTHING you need to know!!! This is not just a random endorsement because she's a client either. Coming from the PR field as a former publicist, I have NEVER read a PR book (textbooks included) so thorough, easy-to-understand and APPLY as this one! Trust me. Our Brand Associates learned so much working on this project. Visit masterprbasics.com (Book) and PRForMyBusiness.com (course) and buy it!" - Natasha T. Brown, Founder and Managing Partner, Brown and Duncan Brand

“Leslie has made a huge difference with our business. She’s helped us with social media engagement and PR and marketing tips that have made a difference in our bottom line. She set up our social media platforms and assisted with stakeholder engagement – engaging customers and clients around the world – which has translated into sales for our company. She has developed so many tips and strategies that she’s now been able to incorporate into her new PR 101 course and PR for My Business. I cannot recommend those programs highly enough for business owners who are looking to expand their publicity efforts.”

Jason Cross, Founder and CEO, Wheels Up Ventures

"I'm blessed to have by far one of the most amazing publicists in Leslie Green. Golden Life Ventures has been so instrumental in making sure that our message of impacting the lives of women around the world mentally, spiritually and financially is carried out. Her expertise and skill sets have allowed us to grow our presence and has been vital to the growth of our organization. If you're like me and you need publicity services, I highly recommend Leslie Green."

- Chinaza Duson, President and CEO SheSpeaks Worldwide and Founding Director of SheSpeaks Foundation

"Leslie's very thorough in her ability to understand a brand and giving people an opportunity to shine. I consult her with many of my own needs in terms of PR because of her very strong skill sets in public relations. As a business owner myself, I understand the PR element is a really important part of any business plan. You should have someone like Leslie Green in you corner to help you build your brand and allow you to get exposure."

- Damien Coor, Filmmaker and Founder of Heavy Contrast Film Productions

Class Curriculum


  Getting Started with PR 101
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  Section 1: What is PR and Why Do I Need It?
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Frequently Asked Questions


When does the course start and finish?
The course was made available on Wednesday, February 15. It starts when you begin the first lesson and it finishes when you complete the last one! It is a completely self-paced online course - you decide when you start and when you finish.
How long does the course take to complete?
The course is approximately three hours worth of on demand video content. There are also supplemental materials and exercises, and for those on the advanced plan additional videos and group sessions, meant to help guide you through the course as well.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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